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Our Story

  For as long as I can remember, I grew up watching my mom love her career in the STL fine jewelry and watch industry. Not only did she have a passion for the industry, but she treated each client as if they were family.  

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To this day my mom speaks so fondly of the first 14 years of her career, when she mentored under the late Dorian Magwitz owner of Hamilton Jewelers. On random Sunday afternoons to this day, she will take my siblings and I downtown STL, drive by 750 Locust Street and shares stories of "The Hamilton Days"

 There she obtained a vast knowledge of luxury brand watches, fine brand jewelry, lose precious and semi precious stones as well as diamonds. Mr. Magwitz also showed her the importance of listening and building genuine relationships with her clients. 

After Mr. Magwitz retirement she furthered her career with a STL local owned fine jewelry store.

Within her 30 year and counting career, I have been fortunate enough to work along side of her and acquire her knowledge of the industry and the importance of good customer service.

I also focused my love for the industry to an area I feel is important for the next generation of fine jewelry lovers, Website design, e-commerce and social media.

In 2019, during the pandemic, I as well as my mom had to find a new way to provide full service jewelry needs without personal interaction that required clients to come into a storefront. 

Private one on one appointments, and  zoom became the new normal. That made us think why not a full service fine jewelry and watch concierge/e-commerce company that highlighted women in the industry as well as local makers? 

2020 Jewels of STL was establishedโœจ

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Gold Jewelry
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